{"title":"Serums \u0026 Oils","description":"\u003cp\u003eLightweight but powerful. The Pūraka serums and facial oils deliver deep hydration, brightening, and anti-ageing actives directly into the skin — working beneath your moisturiser to amplify everything that follows. Apply first. Let absorb. Feel the difference.\u003c\/p\u003e","products":[{"product_id":"face-serum-oil","title":"Face Serum Oil","description":"\u003cp\u003eA multi-action anti-ageing face oil that moisturises, firms, and evens skin tone in one lightweight step. Blending cold-pressed rosehip, argan, and macadamia oils with vitamins A and E, marine algae extract, and a therapeutic rose and frankincense essential oil blend — this serum oil delivers serious results with a sensory experience that turns your skincare routine into a ritual.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply moisturising\u003c\/strong\u003e — cold-pressed oils absorb quickly and nourish without heaviness or residue Firms and lifts — marine algae extract and vitamins A and E support collagen production and improve skin elasticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvens skin tone \u003c\/strong\u003e— rosehip and argan oils reduce the appearance of dark spots, scarring, and uneven pigmentation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-ageing \u003c\/strong\u003e— a potent combination of antioxidants and essential fatty acids slow the visible signs of ageing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightening\u003c\/strong\u003e — regular use restores a natural, healthy radiance to dull or tired skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e — including oily skin; the lightweight formula absorbs fully without blocking pores\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCold-Pressed Rosehip Oil\u003c\/strong\u003e - One of the most celebrated oils in natural skincare. Rosehip is exceptionally rich in vitamin C, vitamin A, and essential fatty acids — promoting cell regeneration, reducing the appearance of fine lines and scars, and restoring an even, bright skin tone. Cold-pressing preserves the full nutritional profile of the oil.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCold-Pressed Argan Oil\u003c\/strong\u003e - Known as \"liquid gold\" for good reason. Argan oil is rich in vitamin E, antioxidants, and oleic and linoleic acids that deeply nourish, soften, and protect the skin. It absorbs quickly, leaving no greasy residue, and has been shown to improve skin elasticity with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCold-Pressed Macadamia Oil\u003c\/strong\u003e - Exceptionally close to the skin's own natural sebum, macadamia oil replenishes the fatty acids the skin loses with age. It absorbs deeply and quickly, softening and restoring without heaviness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMarine Algae Extract\u003c\/strong\u003e - A powerful anti-ageing active derived from the sea. Marine algae is rich in minerals, amino acids, and antioxidants that stimulate collagen production, improve skin firmness, and protect against environmental damage. A premium ingredient that earns its place in this formula.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eVitamin A\u003c\/strong\u003e - A cornerstone anti-ageing ingredient that accelerates cell turnover, reduces the appearance of fine lines, and supports the skin's natural repair process. Works synergistically with vitamin E to amplify antioxidant protection.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eVitamin E\u003c\/strong\u003e - A deeply moisturising antioxidant that protects the skin from free radical damage and environmental stressors. Vitamin E works in concert with vitamin A to preserve the skin's youthful appearance and strengthen its natural barrier.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHomeopathic Tissue Salts\u003c\/strong\u003e - Developed by Dr. Wilhelm Heinrich Schuessler in 19th century Germany, tissue salts are 12 minerals the body needs to repair and maintain itself. The tissue salts in this serum oil encourage moisture balance and support tissue restoration — an ingredient found in no other skincare brand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eRose \u0026amp; Frankincense Essential Oils\u003c\/strong\u003e - A classic therapeutic pairing. Rose supports cell regeneration, tones the skin, and has a gentle clarifying effect, while frankincense reduces inflammation, promotes cell renewal, and helps fade the appearance of fine lines and blemishes. Together they create a deeply restorative and beautifully aromatic experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor an intensive overnight treatment, apply a slightly more generous amount in the evening and allow the oils to work while your skin naturally regenerates during sleep.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eAbout Puraka\u003c\/h3\u003e\n\u003cp\u003eFormulated by Melissa Foreman — homeopath, naturopath, and natural health expert with over 20 years of experience. Every Puraka product is 100% natural, cruelty-free, and free from synthetic fillers, petrochemicals, and animal products. Nothing is included without a reason.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch4\u003e\u003cem\u003ePuraka means inhale in Sanskrit.\u003c\/em\u003e\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuggested Pairings\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePuraka Active Day Cream\u003c\/strong\u003e — layer over the serum oil for complete daily anti-ageing protection\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePuraka Anti-Ageing Cream\u003c\/strong\u003e — combine for a powerful evening anti-ageing ritual\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePuraka Hydrating Super Serum\u003c\/strong\u003e — u\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":51486351982931,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/1629\/8323\/files\/puraka-face-oil-serum-rose-30ml-product.jpg?v=1779983754"},{"product_id":"hydrating-super-serum","title":"Hydrating Super Serum","description":"\u003cp\u003e\u003cstrong\u003eA luxurious, multi-action serum that deeply hydrates, firms, brightens, and rejuvenates the skin using a powerful blend of natural botanicals, peptides, and antioxidants—perfect for those seeking visible anti-ageing results with a holistic, sensory experience.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWho Is This Serum For?\u003c\/h2\u003e\n\u003cp\u003eThe Hydrating Super Serum is designed for women and men aged 30+ who are focused on advanced hydration, anti-ageing, and skin rejuvenation. It is ideal for skincare enthusiasts who appreciate potent, multi-ingredient serums that combine the best of natural botanicals with science-backed actives.\u003c\/p\u003e\n\u003cp\u003eIf you are seeking clean, holistic skincare with ingredients like rosewater, frankincense, peptides, and plant oils, or if you have dry, dull, or uneven skin tone and want brightening, plumping, and wrinkle-reducing effects, this serum is for you.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Infuses the skin with intense moisture, leaving it plump and dewy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Ageing \u0026amp; Firming:\u003c\/strong\u003e Targets fine lines, wrinkles, and loss of elasticity for visibly firmer, smoother skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightening \u0026amp; Even Skin Tone: \u003c\/strong\u003eReduces dullness and evens out skin tone for a radiant, healthy glow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalming \u0026amp; Soothing:\u003c\/strong\u003e Soothes irritation and redness, making it suitable for sensitive skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmotional Well-Being: \u003c\/strong\u003eUplifts the senses with the inclusion of Bach flower essences for a holistic, sensory experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosewater:\u003c\/strong\u003e Smooths and hydrates the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrankincense Water:\u003c\/strong\u003e Tones and rejuvenates, promoting a youthful appearance. Hyaluronic Acid: Plumps and deeply hydrates for a dewy, supple look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera Gel:\u003c\/strong\u003e Hydrates, calms, and soothes sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin B3 (Niacinamide):\u003c\/strong\u003e Boosts collagen, lightens, and evens skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhytoglycogen Powder:\u003c\/strong\u003e Reduces the appearance of wrinkles and supports skin repair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLupine Peptides:\u003c\/strong\u003e Improve elastin and promote collagen for firmer, more resilient skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSacha Inchi Seed Oil: \u003c\/strong\u003eRich in Omega-3 essential fatty acids, helps lock in moisture and protect against irritants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWu Zhu:\u003c\/strong\u003e Brightens and illuminates dull skin by releasing nitric oxide into blood vessels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePomegranate Seed Oil: \u003c\/strong\u003ePrevents free radical damage and supports skin health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBorage Seed CO2 Extract:\u003c\/strong\u003e Combats dryness and loss of suppleness for a more youthful feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLingonberry Glycerol Extract:\u003c\/strong\u003e Boosts skin cell rejuvenation for a fresh, glowing complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiftonin: \u003c\/strong\u003eTightens skin and reduces the appearance of wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArnica Tincture: \u003c\/strong\u003eSmooths, heals, and brightens the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHomeopathic Tissue Salts \u0026amp; Bach Flower Essences:\u003c\/strong\u003e Rejuvenate skin cells and promote a sense of well-being.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Essential Oil: \u003c\/strong\u003eKnown as the queen of oils, it evens skin tone and reduces the appearance of imperfections.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrankincense Essential Oil:\u003c\/strong\u003e Renowned for its skin rejuvenating properties.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eCleanse: Start with your favourite cleanser (such as the Puraka Cleansing Wash).\u003c\/li\u003e\n\u003cli\u003eApply Serum: Dispense one pump of Hydrating Super Serum and gently massage into face and neck.\u003c\/li\u003e\n\u003cli\u003eFollow with Moisturiser or Face Oil: Layer with your preferred moisturiser or face oil for enhanced results.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":51486478991699,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/1629\/8323\/files\/puraka-hydrating-super-serum-rose-frankincense-30ml.jpg?v=1779189043"}],"url":"https:\/\/purakaskincare.com\/collections\/serums-oils.oembed","provider":"Puraka","version":"1.0","type":"link"}