{"product_id":"active-day-cream","title":"Active Day Cream","description":"\u003cp data-pm-slice='1 1 [\"list\",{},\"list_item\",{\"indent\":1,\"type\":\"bulleted\"}]'\u003e\u003cstrong\u003eAnti-Ageing Protection + Holistic Vitality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA complete daily moisturiser that combines powerful anti-ageing protection with holistic vitality. Formulated with cold-pressed oils, squalane, vitamins A and C, lupin peptides, and a therapeutic blend of jasmine, neroli, and frankincense essential oils — this is your morning ritual, elevated.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-ageing protection \u003c\/strong\u003e— lupin peptides and vitamins A and C work together to reduce the appearance of fine lines and slow the skin's ageing process\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep, lasting hydration\u003c\/strong\u003e — cold-pressed macadamia and apricot kernel oils absorb deeply without residue, nourishing from within\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnvironmental defence\u003c\/strong\u003e — squalane and antioxidant vitamins protect against free radical damage throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestores elasticity\u003c\/strong\u003e — botanical CO2 extracts prevent elastin breakdown and actively renew the skin's outer layer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensory uplift\u003c\/strong\u003e — jasmine, neroli, and frankincense essential oils provide a genuinely therapeutic aromatherapy experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all skin types\u003c\/strong\u003e — particularly effective for mature, dry, or environmentally stressed skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCold-Pressed Macadamia Oil\u003c\/strong\u003e - One of the closest oils to the skin's own natural sebum, macadamia oil absorbs quickly and deeply without greasiness. Rich in palmitoleic acid — a fatty acid that naturally declines with age — it helps restore the skin's protective barrier and supports cell regeneration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eCold-Pressed Apricot Kernel Oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Light and deeply nourishing, apricot kernel oil is rich in vitamins A and E. It softens and conditions the skin without clogging pores, improving tone and texture over time. Particularly effective for sensitive and mature skin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSqualane\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - A lightweight, stable moisturiser derived from plant sources that mimics the skin's natural oils. Squalane locks in moisture, protects the skin's barrier, and leaves a smooth, non-greasy finish — making it ideal as a daily base.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLupin Peptides \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e-\u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDerived from the lupin plant, these peptides signal the skin to produce more collagen and elastin — counteracting the natural slowdown that comes with age. The result is firmer, more resilient skin over time.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBotanical CO2 Extracts \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e- The most advanced extraction method available, CO2 extraction preserves the full spectrum of an ingredient's active compounds. In this cream, botanical CO2 extracts work to prevent elastin breakdown and renew the skin's outer layer for visible anti-ageing results.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eVitamins A \u0026amp; C\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - A powerful antioxidant pairing. Vitamin A supports cell turnover and reduces the appearance of fine lines, while vitamin C brightens skin tone and boosts collagen production. Together, they form the anti-ageing backbone of this formula.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHomeopathic Tissue Salts\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Developed by Dr. Wilhelm Heinrich Schuessler in 19th century Germany, tissue salts are 12 minerals the body needs to repair and maintain itself. The tissue salts in this cream encourage moisture balance and support tissue restoration — an ingredient found in no other skincare brand.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eJasmine, Neroli \u0026amp; Frankincense Essential Oils\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - A sophisticated therapeutic blend. Jasmine uplifts and balances, neroli regenerates and soothes, and frankincense supports cell renewal and has powerful anti-inflammatory properties. Together, they transform your morning routine into a genuine sensory ritual.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eCleanse skin with the Puraka Cleansing Wash\u003c\/li\u003e\n\u003cli\u003eApply the Puraka Hydrating Super Serum or Face Serum Oil and allow to absorb\u003c\/li\u003e\n\u003cli\u003eTake a small amount of the Active Day Cream and warm between fingertips\u003c\/li\u003e\n\u003cli\u003eGently massage into face and neck using upward strokes\u003c\/li\u003e\n\u003cli\u003eAllow to absorb fully before applying SPF or makeup\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use every morning as the final step in your skincare routine for consistent anti-ageing protection throughout the day.\u003c\/p\u003e\n\u003ch3\u003eAbout Puraka\u003c\/h3\u003e\n\u003cp\u003eFormulated by Melissa Foreman — homeopath, naturopath, and natural health expert with over 20 years of experience. Every Puraka product is 100% natural, cruelty-free, and free from synthetic fillers, petrochemicals, and animal products. Nothing is included without a reason.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePuraka means inhale in Sanskrit.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat Our Customers Say\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\"When I turned 50 I began to experience dry skin and changes that come with it — peeling foundation, flaking around my nose, and more wrinkles. This cream moisturises and plumps up my skin and the wrinkles become less defined. I started getting compliments on my skin, about the texture, smoothness, and radiance. I would definitely recommend this product. 5 stars.\" — MR, Los Angeles, California\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eSuggested Pairings\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePuraka Hydrating Super Serum\u003c\/strong\u003e — apply underneath for amplified hydration and brightening\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePuraka Face Serum Oil \u003c\/strong\u003e— layer before the cream for enhanced anti-ageing results\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePuraka Eye Cream\u003c\/strong\u003e — complete your morning routine with targeted eye area care\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Puraka","offers":[{"title":"Default Title","offer_id":51471610937683,"sku":"155","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/1629\/8323\/files\/puraka-active-day-cream-jasmine-neroli-frankincense-60ml.jpg?v=1779189439","url":"https:\/\/purakaskincare.com\/products\/active-day-cream","provider":"Puraka","version":"1.0","type":"link"}