Working With Us

Influencer & Endorsement Policy

At Pūraka, we value open, ethical relationships with our community and those who help share our story. If we collaborate with influencers, bloggers, or brand ambassadors, we are committed to full transparency, honesty, and compliance with UK advertising laws.

1.Transparency & Disclosure

  • Clear labelling: Every time Pūraka provides products for free, pays for a review, or otherwise enters a commercial agreement with an influencer, the content will be explicitly labelled — such as "Ad", "Paid partnership with Pūraka", or "Gifted by Pūraka" — as required by ASA/CAP guidelines.
  • Honest endorsements: Influencers must only share genuine personal opinions of their experience with Pūraka products. False or misleading claims are not permitted under any circumstances.

2.Partner Selection & Agreements

  • Choosing partners: We only work with influencers and ambassadors whose values and approach to honesty align with our commitment to transparency and ethical marketing.
  • Written agreements: All collaborations are governed by clear agreements outlining disclosure requirements, expected standards of honesty, and any content approval processes if relevant.

3.Content Integrity & Compliance

  • Disclosure first: Sponsored posts, product placements, or endorsements are always clearly identified from the start of the caption or video, ensuring followers are never misled.
  • No pressure: There's no obligation for our partners to provide only positive feedback. Balanced, authentic reviews — whether good or bad — help our customers make informed decisions.

4.Consumer Trust & Regulation

  • Reviews: We regularly review ASA/CAP rules to make sure our influencer collaborations stay compliant with evolving best practices.
  • Concerns: If followers have concerns about an influencer's disclosure or endorsement of our products, they are encouraged to contact us directly for clarification.

Pūraka is committed to full transparency and honesty in every influencer and endorsement relationship. You will always know when a post is sponsored, an ad, or a product gifted by us — trust is at the heart of all our communications.