How We Operate

Ethics Policy

Pūraka upholds the highest standards of professional ethics — informed by Melissa Foreman's 20 years of practice as a homeopath and naturopath, and over 7 years formulating natural skincare. Every product is rooted in a deep respect for individual wellbeing, balance, and safety.

1.Commitment to Ethical Practice

Melissa is a fully insured member of the Society of Homeopaths, working to their strict code of ethics and best practice levels. That same standard of care and accountability runs through every Pūraka product.

2.Natural Ingredients & Quality Standards

  • Natural formulation: All Pūraka products use carefully vetted, naturally derived ingredients — drawing on Melissa's background in naturopathy and over 7 years of experience formulating skincare that genuinely works.
  • Transparency: Ingredient sourcing prioritises natural origins, safety, and efficacy. The exact composition is clearly disclosed, and the term "natural" refers to plant, mineral, or naturally occurring substances — never synthetic substitutes.
  • Safety first: Homeopathic tissue salts and natural extracts are selected for their safety profile — free from known harmful chemicals, unnecessary additives, or potential environmental contaminants. All products are formulated to be safe alongside conventional treatments.

3.No Animal Testing & Cruelty-Free

Pūraka does not test products or ingredients on animals and expects the same commitment from all suppliers and partners involved in the production cycle. Every product is 100% cruelty-free and vegan.

4.Professional Conduct & Care

  • Client-centred: All health-related support is delivered with compassion, respect, and strict client confidentiality, tailored to each individual's needs.
  • Holistic support: The approach is to get to the root cause of issues, aiming for long-lasting results rather than temporary fixes. This holistic perspective guides both product formulation and client interaction.
  • Continuous development: Melissa regularly reviews current research and professional best practices, keeping her approach up to date.

5.Social Responsibility

  • Education: Customers are actively encouraged to learn about their skin and how to maintain it — empowering informed choices through transparency and guidance.
  • Community: Pūraka is committed to being a brand that gives back — to its customers, its community, and the natural world it draws from.

Gentle, natural, and effective skincare — crafted to the strictest ethical guidelines, with an unwavering dedication to safety, transparency, and customer care at every step.